Posts Tagged ‘search engine optimization’

Do you trust Google Scholar?

Saturday, December 18th, 2010

Are you using Google Scholar? For finding scientific literature? For obtaining citation counts and publication lists of researchers? Have you ever thought about how trustworthy the information is you get on Google Scholar?

My colleague and I performed several tests with Google Scholar and found out that it is really easy to fool Google Scholar. You can easily increase citation counts of articles and therefore increase the article’s rankings. You can easily add invisible keywords to articles and make the article appear relevant for searches it actually isn’t. You can also create complete non-sensical articles with the paper generator SciGen and make Google Scholar index them. And you can place any kind of advertisement in manipulated articles and make users of Google Scholar downloading them.
Of course, our results do not mean that you cannot trust Google Scholar at all or shouldn’t use it at all. Despite our results I am using Google Scholar frequently – imho it’s still the best academic search engine on the market. However, as with all other search engines you should be aware that there might be spam and manipulated information and you should really be carefully using citation counts from Google Scholar. Maybe there are no, or little, manipulations right now. But the more citation counts from Google Scholar are used for performance evaluations, the higher the incentive for researchers to manipulate them (and, as said, it’s really easy).

What I am interested in now is: What’s you opinion on this subject? Have you every found something on Google Scholar that was suspicious? Please let me know.

If you are interested in more information read the full article, titled “Academic Search Engine Spam and Google Scholar’s Resilience Against it”, here.

Update 2010/12/31:

We got a few questions when we did the experiments on Google Scholar (unfortunately we didn’t state that in the paper). The answer: Between early 2009 and mid of 2009. We first submitted the paper to WWW2010 in November 2009 but it was rejected. Well, and then it took… many many month (and edits) before the Journal of Electronic Publishing finally accepted and published the paper :-) .

Update 2011/01/02:

There is another really interesting article about spamming Google Scholar: Cyril Labbe created a fake researcher called Ike Antkare and made him one of the most cited authors of all time (according to Google Scholar). Read the article here.

Academic Search Engine Optimization: What others think about it

Sunday, April 18th, 2010

In January we published our article about Academic Search Engine Optimization (ASEO). As expected, feedback varied strongly. Here are some of the opinions on ASEO:

Search engine optimization (SEO) has a golden age in this internet era, but to use it in academic research, it sounds quite strange for me. After reading this publication (pdf) focusing on this issue, my opinion changed.

[...] on first impressions it sounds like the stupidest idea I’ve ever heard.

ASEO sounds good to me. I think it’s a good idea.

Good Article..

As you have probably guessed from the above criticisms, I thought that the article was a piece of crap.

In my opinion, being interested in how (academic) search engines function and how scientific papers are indexed and, of course, responding to these… well… circumstances of the scientific citing business is just natural.

Check out the following Blogs to read more about it (some in German and Dutch) (more…)

Academic Search Engine Optimization – make your articles better findable

Saturday, January 2nd, 2010

The Journal of Scholarly Publishing just published our article Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co. The article introduces and discusses the concept of what we call “academic search engine optimization” (ASEO) and define as: “Academic search engine optimization is the creation, publication, and modification of scholarly literature in a way that makes it easier for academic search engines to both crawl it and index it”.

Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers’ illegitimately ‘over-optimizing’ their articles.

Probably not everyone will agree with the article. We ourselves are not 100% sure up to what point ASEO is good and when it becomes harmful. We hope to stimulate a discussion about ASEO and are looking forward for your feedback :-) .

The pre-print is available for free download.

article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers’ illegitimately ‘over-optimizing’ their articles.